Hobart, TAS
Strategy and creative direction for Hobart businesses
A focused strategy session that turns a loose idea into a clear audience, a brand direction and a roadmap your team can start on the following week.
Book a strategy callWorking together
A Melbourne team, working on Hobart hours
- Time zone
- Australian Eastern Time. Hobart shares Melbourne's time zone all year, and we are a short flight away if you would like to meet.
- Meetings
- Strategy sessions run over video, with weekly demos in your normal business hours.
- Local focus
- Hobart businesses in tourism, food and hospitality depend on a website that turns visitors into bookings.
The problem
Why this usually goes wrong
Most projects that go over budget were unclear before the first line of code. Nobody agreed on the audience, the scope kept moving, and the brand was decided by whoever opened the design tool first. A few hours of structured thinking up front saves weeks later.
For Hobart businesses the fix is the same: a dedicated team that plans with you, ships every week and shows the work on a live board you can check from anywhere in Tasmania.
What you get
Deliverables
- Audience and positioning summary
- Brand direction covering tone, colour and type
- Prioritised product roadmap
- First sprint plan on your live board
- Messaging for your homepage or pitch
How we run it
Four steps, shipped in weekly sprints
- 01
Discovery
We learn how your business makes money, who buys and what has been tried before.
- 02
Working session
A structured session with your product manager and designer to agree on audience, value and scope.
- 03
Direction
We turn the session into a brand direction and a roadmap ranked by value and effort.
- 04
Handover to sprints
The roadmap becomes tasks on your board, ready for the first weekly sprint.
Outcomes
What changes for you
- A scope everyone agrees on before money is spent
- A brand that looks deliberate from day one
- A roadmap you can share with investors or your board
Other cities
Strategy elsewhere in Australia
Strategy in Hobart: questions
Do you work with businesses in Hobart?
Yes. Hobart shares Melbourne's time zone all year, and we are a short flight away if you would like to meet. Strategy sessions run over video, with weekly demos in your normal business hours.
How is strategy priced for Hobart clients?
The same way it is for everyone: one fixed monthly subscription for a dedicated product manager, tech lead, developer and designer, with no lock in contract. We confirm the plan on the strategy call.
Do I need a strategy session if I already have designs?
Not always. If your audience and scope are already clear we can start straight on the build. The session is most useful when there is disagreement or uncertainty about what to build first.
Can the strategy session be a one off?
Yes. You keep the roadmap and brand direction whether or not you continue with a monthly plan.
Who attends the session?
Your product manager and designer from Kingdom, plus whoever makes decisions on your side. Usually one or two people is best.
Talk to us about your Hobart project
Book a free strategy call. We will talk through what you are building and show you what the first sprint would look like.